As per guidance from Linda, we kicked off work on the WOW Investments website. Ludo came to the WOW office and we had a three hour meeting with him during which we discussed various topics
- The layout of the website. We provided him with a detailed document which could potentially act as his site map as he begins designing.
- Website colors. We asked Ludo to work with the three WOW colours as the base; with blue being the potential focus for WOW investments. Linda sent us documents that have the three different color palettes – each focusing on either blue, orange or pink. We forwarded this to Ludo.
- Interactive and engaging website. We talked with Ludo about how we want the website to be interactive and engaging. This could be done by blogs, photographs, videos and allowing users to possibly add content as well. So that the website can ‘connect’ with those that have not been to Senegal, we explained that we would like to use a lot of images and pictures. Linda sent us pics from her previous visits to Senegal. Ludo will get back to us if the quality of the images is sufficient for the website.
- Using flash or not. Ludo explained the disadvantages of using Flash and how the Google crawler can have difficulties finding keywords. We told him that we will discuss this further with Linda and get back to him.
All in all, the meeting was very successful and we were able to make good progress. We will give him the green flag soon to start building sample pages for us and the US advisors to give feedback on.
Linda is going to discuss the website further with Caroline and get back to use regarding domain names we own and content for the different pages.
Karishma
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